About Nikhil Sharma

My name is Nikhil Sharma, and I am an independent SEO and performance marketing specialist with over 7 years of hands-on experience working across organic search, paid acquisition, analytics, and conversion systems.

I operate at the intersection of search visibility, user intent, and revenue outcomes—where strategy must survive execution.

Professional Background

Over the past 7+ years, I have worked with:

Service-based businesses
Local and national brands
Lead-generation companies
Content-driven platforms
Growth-stage digital products

My work spans both client-facing campaigns and in-house growth systems, with direct responsibility for traffic quality, conversions, and ROI.

Areas of Specialization

My core expertise includes:

Search Engine Optimization (SEO)
Technical SEO, content systems, internal linking, entity-based optimization, and authority building.
Google Ads & Paid Media
Search campaigns, performance structure, intent segmentation, and efficiency optimization.
Performance Marketing
Revenue-focused acquisition strategies across channels.
Tracking, Analytics & Funnels
Google Analytics, Google Tag Manager, conversion tracking, attribution logic, and funnel optimization.

I prioritize measurable outcomes, not surface-level metrics.

Founder of SEO Baba Bola

I am the founder and primary author of SEO Baba Bola, where I publish execution-backed insights based on real campaign experience.

Every article on this site reflects:

First-hand testing
Practical implementation
Lessons learned from live environments

This publication serves as both a learning resource and a transparent record of applied marketing systems.

Owner of nikhilsharma.digital

I also operate nikhilsharma.digital, my primary professional platform where I work directly with businesses seeking sustainable growth through SEO and performance marketing.

You can learn more about my services and background here:
https://nikhilsharma.digital

Commitment to Authenticity

All content published under my name is written or reviewed by me personally.
I do not publish spun content, unverified claims, or anonymous AI-generated articles.

My goal is simple: clarity, accuracy, and business relevance.